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Trends in 1973 Ladies home Journal

I found this 1973 Ladies Home Journal in a thrift store and I had to buy it for $5.
 Looking at the original 60 cent price mark, I realized I paid like a 500% mark up. I guess that’s what 40 years of  inflation will get you.
I thought it would be fun to take a trip down memory lane see what it was like 40 years ago.
Do you know what we did according to the Ads in 1973?
We smoked. And did our hair. And smoked again.
And if we were over 40, it was time to buy a casket and call it a day.

Then we bought ugly lamps.  I take that back, ugly floating lamps.
Then, after we applied make-up all over our face,
with  a paint roller,
We then obsessed over our self-cleaning ovens, which I laugh at, because my oven now is self-cleaning. And to be honest, I really don’t care.
If I were old enough at the time, I would have failed the 1970’s.
This is my favorite ad ever.
Especially since I turned 40 this year. Read the text in the next two pictures.
 I totally am getting grayer and fatter because my husband loves me too much. That is TOTALLY my new excuse.
 I never work off painful feelings by cleaning a closet. Seriously. Maybe that’s part of her problem. Cleaning closets always makes me depressed.
Holy cow, she’s two grey hairs away from a visit to a padded room.
Somebody get her a Kent and a box of Clairol. Stat.
I don’t think she smoked enough.
Or the wrong thing.
But see, she’s not getting older, only better…with her fat, grey,decorating self!!!!
I hope your 2013 is amazing. I wish you a wonderful and blessed New year for you and your family full of hope and promise.
And just to prove I lived through the 1970’s:
Here I am rocking out one of my Mom’s handmade creations. Gingham style. See the apple doesn’t fall far from the tree. 🙂 Did you notice the majority of our ornaments are either Snoopy as a reindeer or made out of L’eggs pantyhose eggs?
Happy New Year! Woooo-hooo 2013!!!
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  1. L.O.L. This is absolutely hysterical…I don’t even know which ad is my favorite. Sears definitely nailed the “timeless look of Tiffany” with their sunflower yellow and jungle green lamps. I’ve considered HIDING in a closet before when having a bad day…but never, ever, ever cleaning it. Maybe eat some chocolate, read a magazine, hide from my kids…but never cleaning. I would have totally failed as a wife/mom in the 70s! (though I do enjoy your gingham style 🙂

  2. Happy New Year!

    I lived through the 70’s, too, born in ’71. 🙂

    I think I have, right now in my kitchen, the gold stove. It doesn’t have the top. Other than that, looks the same. Hey! Better the gold than that green. :/
    Too funny.


  3. Fun flashback! My youngest son was born in 1973. I actually had one of those GE avocado green stoves and thought it was beautiful. Oh, how times have changed!

  4. Ugh. Please don’t tell me that 1973 was fourty years ago. That’s when I graduated from highschool. I think I need some coffee NOW! Happy New Year.

  5. Best blog post I have read in a long time, I still have some of my Mother’s old magazines and I love looking though them what fum…. Times sure have changed. Happy New Year to you and your family.


  6. OMG I laughed so hard at that woman who wasn’t even 40 whose life was falling apart. Yikes. I don’t remember those awful lamps but I do remember every.single.ad you’ve featured. In fact I think I even remember that particular magazine… time flies!

    That makeup is horrifying, just sayin’

    Happy New Year Jen!

  7. Happy New Year Jennifer! I so love this flash back to 1973! That photo of you is precious! I want to thank you for your wonderful blog and the inspiration that you give to all of us readers. You have been a source of encouragement to me in the last part of 2012 and I look forward to visiting your blog home often in 2013. Many blessings to you and yours in the new year!

  8. I love buying old mags just for the ads! Great dress! My sister and I have a similar photo, wearing similar dresses, but I had a bandana tied around my head….you know the way they did…in the ’70s! Hope you and your family have a great 2013, and years to follow!

  9. Een heel goed en vooral gezond 2013 !!!…….

    Bedankt voor je liefde en vriendschap van het afgelopen jaar……

    Ik ben zo blij met je !!……

    Liefs van mij….xxx..

    ★ ┊    ★ ┊┊   ★ ┊  ★ ┊    
    ┊   ┊ ☆   ☆┊ ┊     ★┊  
      ★ ┊    ★ ┊ ★ ┊ ★ ┊
    ┊   ┊ ☆   ☆┊    ★┊ ☆ ☆ 
    ☆┊   ☆   ★ ┊    ★ ┊┊ ☆   
    ┊   ┊ ☆   ☆┊    ★┊★┊ ★
    ☆┊ ☆   ★ ┊    ★ ┊ ☆

    A very good and healthy 2013 !!!……

    Thank you for your love and friendship over the past year……..

    I’m so happy with you !!……….

    Love from me….xxx…

  10. What a cute idea for a blog. How interesting! You kind of look like the girl on the cover too.

  11. Hilarious! My mom made outfits for me too, (and matching ones for my ‘My Friend Jenny’ doll. I told her she was ahead of the trend with the American Girl doll. ;-). Isn’t it funny how much times have changed? Great post!

  12. Jen, this was a great post. Gave me a big, hug, fat, smille!!!! Thanks, I needed it! And now I don’t need to clean out my closet! OR dye my hair! (The ciggie butts were already not an option)

    Happy New Year!!!!


  13. OMG the 70’s were not a good time for fashion of any sorts! Those adds are a hoot!In 1973 I was 7 years old.And yes I had a dress just like yours.But my Mother did not sew it was probably from Sears LOL! I hated the shag rugs,lamps,appliance colors I really don’t like anything from the 70’s.And then they had to make an American girl doll from the 70’s! Thank goodness my daughter did not want her.I could not bear buying that ugly collection!Not that the 80’s style was any better! And then I think will I be saying the same thing about the style now?
    Happy New Year!!

  14. Oh my goodness! I don’t normally comment, but just had to on this one!!! I had a dress very similar, like Holly Hobby style, and the Leggs eggs decorations, and Snoopy was my very favorite! Too funny! I absolutely love your blog and want to wish you and your family a Blessed 2013!

  15. Dear Jennifer! You’ re always the best! Your post is really funny! I wish you a very Happy New Year full of love and laughter! With love, Geli

  16. I graduated from high school in 1970 and had one of those lamps in my very first apartment…..that was only $130/mo to rent! AND the kitchen appliances were Harvest Gold. ahhhh yes. I LOVED that apartment! I want to know what childrens books Gene Shalit picked….. 😉

  17. I was born in 1973 so the title complete lay caught my attention! I think we had the green stove in our rental. I had many dresses like yours over the years. I think we had a hanging lamp with that type of lampshade. My childhood memories are good, pictures of those times, just too funny!!

  18. I was born in 1973 so the title complete lay caught my attention! I think we had the green stove in our rental. I had many dresses like yours over the years. I think we had a hanging lamp with that type of lampshade. My childhood memories are good, pictures of those times, just too funny!!

  19. This is so funny! I can’t quit laughing! I thought I was done until you mentioned gingham style and l’eggs ornaments…so great..
    This is a great way to start the new year, with a huge laugh and a walk down memory lane…Happy New Year!

  20. Worth every bit of the $5.00 you spent! I graduated from high school in 1972. Now that wasn’t that long ago…..was it? 🙂 Happy New Year

  21. Love it…I graduated high school in “73….loved the 70’s. And, if I do say so myself, I rocked that blue eyeshadow!
    Thanks for the flashback!

  22. Hi Jen, happy new year! love your little outfit, i think i had a similar dress my mom bought! all the best for 2013! susan

  23. Hey Jen
    Thanks for sharing, lot’s of fun. I graduated hs in 73 and that blue eyeshadow was the thing. Love those old mags.

  24. Oh my gosh!!!! I L O V E this post! I’ve got a stack of old magazines that I use for Collage and I’m going to pull some out and look at the ads. Too funny – and I graduated from high school in 1966 so I was a young adult at the time this magazine was printed – and I remember those ads!!
    Thanks for sharing – good way to start the New Year!

  25. Jen, Thanks for making me laugh. I am older than you and I had the same reactions to these as you did. I remember these ads and I can’t believe we were ever like this, lol! Happy New Year!

  26. This is absolutely hysterical! I am sitting here laughing out loud. I was born in ’62 so I was growing up during the 70’s.

  27. I graduated from high school in 1972. Amazing how many cigarette ads were in that magazine. A lot of us wore the blue eye shadow, and almost everybody wore heavy eyeliner. It was fun seeing your vintage magazine. Instead of Loving Care, we used to soak our hair in lemon juice. Then we put baby oil on our skin and lay out in the sun as long as we could stand it. Now I use sunscreen and a skin cream to fade all of the dark spots on my skin and help the wrinkles. It seems I am still buying what they are selling. So surely, I’m not getting older, I’m getting better.

  28. I could not stop laughing !!! I fre up in the 70’s and remember those ads very well. We’re we really told to smoke that much? Yikes! My husband loves me too much too! Hahahaha!!

  29. Haha that was so cute and funny! Wow she really did need to smoke something or lay off of it! haha I think I am going to go with the hubby loves me to much excuse too! thanks for the laugh
    Happy New Years!


  30. 1973…I was 14 and just started dating my Senior boyfriend that became my hubby…#1! Way too young but I thought I knew it all! ha. I remember all these ads and it was funny to go back.

  31. Dang did she mean she worked off those 10lbs clean a closet? Heck Im going to go clean 3 closets right now and see if I can work off 30 all you weight loss centers eat your heart out or chocolate or icecream and cake or whatever hey eat your cake and clean your closets too wooo hooooo

  32. sooo hilarious!!! I think I had a similar pinafore / long dress at the same age. (I’m 40 too) No wonder everyone smoked, back then, the ads make it sound so delicious! (as if.)
    I’m blaming my large thighs and grays on my husband too.
    What a wacky, weird, ugly decade!!! LOL!

  33. Haha!! Now reading this in August. 🙂 You could be the little girl on the magazine cover, Jen. Ahem…I graduated high school in ’73. And oh my there sure was a lot of ugliness in decor back then. 😉 I guess that’s why I found myself in love with very early american primitives. But…now…I’ve made it all the way to maybe the 40’s Haha!! Thanks for the fun walk in the past.

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